Why appointment setting is where BDCs win or lose
Most dealership leads don’t buy on the first contact. The job of a BDC is to move a customer from “just looking” to a specific time at your store, and then make sure they actually arrive. Every step leaks: leads that never get a call, calls that never get a commitment, and appointments that never show.
Call Contact Confirm focuses on closing those leaks.
What we do differently
We set appointments with a purpose. An appointment is more likely to show when the customer knows exactly what will happen: which vehicle will be ready, who they’re meeting, how long it takes, and what to bring for their trade.
We confirm, and we confirm again. A confirmation call or text the day before, and a reminder on the day, catches changed plans early so we can reschedule instead of losing the customer.
We treat a no-show as a lead, not a loss. Customers who miss their appointment hear from us again with an easy way to rebook.
We write notes your team can use. The salesperson or advisor should know what the customer wants before they walk in, including whether the conversation should happen in Spanish.
The numbers from a real dealership
In our first 30 days working KBB Instant Cash Offer leads for a Central Florida Ford dealership, our team booked 38 appointments, and 83% of the customers whose appointments had come due by the end of that month showed up. Those were trade-in leads, which many stores consider hard to convert. See how we work KBB leads.
Sales and service appointments
- Sales: internet leads, phone-ups, trade-in leads, equity-mining and database campaigns.
- Service: maintenance reminders, declined repairs, recall outreach and inbound service calls. See service BDC.
Start with the leads you’re losing
If your store has a lead source that gets few appointments, that’s where we’d start. Contact us and we’ll show you how we’d set and confirm appointments for it.