The Spanish-speaking customer your store is already getting
Most dealerships already receive Spanish-language leads and calls. The question is what happens next. If the lead goes to whoever is up, or waits until the one Spanish-speaking salesperson is free, the customer often hears back late or not at all. Those customers don’t complain; they just buy from a store that answered.
A Spanish BDC makes sure every one of those customers gets a fast, professional response in their own language.
How it works
- Routing. We agree on which leads and calls come to us: Spanish-language leads only, or all leads with Spanish handled automatically.
- Outreach in Spanish. Our agents call, text and email in Spanish, answer questions about vehicles, trades and next steps, and work toward an appointment.
- Appointments with context. The appointment lands on your calendar with English notes, including whether the customer would like a Spanish-speaking salesperson at the store.
- Follow-up. Customers who don’t respond, or who miss an appointment, stay in our follow-up cadence.
Why language matters in car buying
Buying a car involves financing terms, trade-in values, payoffs and warranties. Even customers who speak English well often prefer to have those conversations in Spanish. Machine-translated texts don’t build that trust. A real conversation does.
Coverage across the U.S.
We work remotely for dealers nationwide, including markets with large Spanish-speaking communities such as Florida, Texas and California. Contact us to get started.