Ford stores have a lot of leads to work
A typical Ford dealership is juggling trucks, SUVs and EVs, a busy service drive, OEM leads, website leads, third-party leads and trade-in tools. Each source needs fast, consistent follow-up, and the sales floor rarely has time to give every lead that attention.
Our Ford dealership experience
We started with one Central Florida Ford store on a focused assignment: work their Kelley Blue Book Instant Cash Offer leads and see what persistent, bilingual follow-up could do.
| What we measured | Result |
|---|---|
| Outreach attempts (calls, texts, emails) | 3,522 |
| Appointments booked | 38 |
| Show rate on appointments that came due | 83% |
| Appointments vs. store’s monthly average | 38 vs. 22 (+73%) |
| Team-wide sold/traded vs. monthly average | 13 vs. 4 (+225%) |
| Close rate vs. store average | 34% vs. 17% (doubled) |
After the first month, the store brought us in on its sales and internet leads too. That’s the path we recommend to most stores: start with one lead source, measure it, and expand.
How we work inside a Ford store
- Your CRM, your process. We work in the CRM your store uses and follow your appointment and note rules.
- Accurate vehicle conversations. We learn your inventory and current incentives during onboarding and hand pricing questions to your managers.
- Trade-ins as sales opportunities. When a customer is selling or trading, we ask what they want to drive next.
- Spanish coverage. Ford trucks and SUVs are popular with Spanish-speaking buyers in many markets, and our agents can serve them in Spanish.
Contact us to talk about your Ford store.