The most bilingual car market in the country
New Mexico has the highest share of Hispanic residents of any state, with deep-rooted Hispano families and newer Mexican and Central American communities across Albuquerque, Las Cruces, Santa Fe, Rio Rancho and rural New Mexico. Many customers move easily between English and Spanish, and many prefer Spanish for the big decisions: payments, trade values and repairs. Call Contact Confirm works every lead and call in whichever language the customer prefers. See bilingual BDC.
New Mexico’s calling rules start later
On top of the federal TCPA and the National Do Not Call Registry, sales calls to New Mexico consumers fall under the state’s Unfair Practices Act (section 57-12-22). In general terms, it:
- prohibits sales calls before 9 a.m., an hour later than federal rules and most states,
- prohibits misrepresenting a sales call as a “courtesy call,” survey or public service call,
- limits automated dialing and prerecorded messages, and
- applies to cell phones and internet-based phone service, not just landlines.
We plan coverage based on your dealership’s hours, Monday through Saturday. We also honor opt-outs immediately and respect your CRM’s do-not-contact flags. This is general information, not legal advice. Your dealership’s attorney should review your outreach policies.
What we handle for New Mexico stores
Internet and OEM leads, trade-in and KBB Instant Cash Offer leads, inbound calls, appointment setting and service BDC. See all BDC services.
Contact us to talk about your New Mexico dealership.